diff --git a/forms/gridfield/GridFieldAddNewButton.php b/forms/gridfield/GridFieldAddNewButton.php
index 61e135549..2086b5a5b 100644
--- a/forms/gridfield/GridFieldAddNewButton.php
+++ b/forms/gridfield/GridFieldAddNewButton.php
@@ -6,17 +6,31 @@
  * @subpackage gridfield
  */
 class GridFieldAddNewButton implements GridField_HTMLProvider {
+
 	protected $targetFragment;
-	
+
+	protected $buttonName;
+
+	public function setButtonName($name) {
+		$this->buttonName = $name;
+		return $this;
+	}
+
 	public function __construct($targetFragment = 'before') {
 		$this->targetFragment = $targetFragment;
 	}
-	
+
 	public function getHTMLFragments($gridField) {
+		if(!$this->buttonName) {
+			// provide a default button name, can be changed by calling {@link setButtonName()} on this component
+			$this->buttonName = _t('GridField.Add', 'Add {name}', array('name' => $gridField->getModelClass()));
+		}
+
 		$data = new ArrayData(array(
 			'NewLink' => Controller::join_links($gridField->Link('item'), 'new'),
-			'ButtonName' => _t('GridField.Add', 'Add {name}', array('name' => $gridField->getModelClass())),
+			'ButtonName' => $this->buttonName,
 		));
+
 		return array(
 			$this->targetFragment => $data->renderWith('GridFieldAddNewbutton'),
 		);